Friday, 27 January 2012

Pink Monopoly…or Marketers get Creative

When I heard of Pink Monopoly I thought it was a joke or a euphemism. But no, it really exists, and the major marketing ploy seems to be…that it is pink:

Product Features

  • Special girl's edition
  • Packaged in keepsake storage box with removable tray and non-glass mirrored insert
  • Pink gameboard and dice with unique properties to buy such as spas and jewellery stores
  • Boutiques and malls instead of houses and hotels
  • Instant Message and Text Message cards instead of Chance and Community Chest


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