When I heard of Pink Monopoly I thought it was a joke or a euphemism. But no, it really exists, and the major marketing ploy seems to be…that it is pink:
Product Features
- Special girl's edition
- Packaged in keepsake storage box with removable tray and non-glass mirrored insert
- Pink gameboard and dice with unique properties to buy such as spas and jewellery stores
- Boutiques and malls instead of houses and hotels
- Instant Message and Text Message cards instead of Chance and Community Chest
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