Wednesday, 11 December 2013

"Merry Christmas" EASILY outsells "Happy Holiday"

Should you write Merry Christmas or Happy Holidays on cards? That’s a personal choice, but if you are into selling, then ConversionVoodoo claims that their large A/B test results in “Merry Christmas” converting way better:

As you can clearly see, “Merry Christmas” killed it, nearly doubling the click through rate of the other subject lines. 5.47% vs 2.90% is a clear winner with statistical confidence.

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